Strong distribution channels
In all our distribution, we aim to increase our commercial strength through offering customers multi-media access and control. In combination with continual innovation in our products and services, this will, we believe, give new momentum to a saturated market. For this reason, we are in the process of constructing multi-media communication channels for most of our brands, specifically internet. Direct distribution is further positioning its two brands, Centraal Beheer Achmea and FBTO, along target customer lines, with FBTO migrating to an internet-based provider. The launch of an innovative, internet-based brand, InShared, is fully in line this objective.
Bank distribution is firmly focused on developing insurance products under the Interpolis brand that match partner Rabobank's integrated financial services concepts.
Brokers are served by specialised brand Avéro Achmea, which we are transforming into a marketing and sales organisation to better meet broker and customer needs.