The Eureko identity
Eureko is different from most competitors as the majority of our main shareholders are cooperative organisations. As a result, our ultimate goal is the creation of stakeholder - customers, distribution partners, shareholders and employees - rather than shareholder value alone. In the current crisis and beyond, we believe our model reinforced through a clear identity, can inspire the trust and confidence essential in today's market. In 2008, we launched a 'rediscovery' process of our long-standing cooperative roots in the Netherlands. Identity in the market is more than name recognition. It is about what an organisation stands for. Achmea, Eureko's Dutch umbrella organisation, is a community of involved people whose primary aim is to ensure customers feel they are well insured. Driven by our cooperative culture, Achmea is result-oriented and customer driven. Together, we create solutions for both the customer and society as a whole. We will be engaged in a comparable process in our European operating companies from 2009, as we aim to be the most trusted insurer in our selected markets in Europe. From this 'rediscovery' process, we have further refined our organisational core values: empathy, innovation and delivery. With this mindset and culture coupled with our multi-brand, multi-distribution reach, we are convinced we can maintain and grow our business into the future.