Strategic priorities
The general strategic objectives, such as maintaining and growing its dominant position in Eureko's original domestic market, the Netherlands, are sound. Our European expansion plans to position the organisation as a significant player in a select number of markets ahead of forecast consolidation in Europe, are equally sound. The hard look focused on how to pursue those long-term objectives. We have prioritised. Rebuilding trust is imperative. Increasing transparency and reducing complexity are priorities in both our interaction with customers and business processes. This ties in with our accelerated drive to improve operational performance so that we strengthen our rating, and therefore our standing with professional financial counterparties. Furthermore, in the coming year, we will be focusing on organic growth rather than expansion through acquisitions, both in the Netherlands and Europe. We will be reinforcing partnerships with like-minded, reputable organisations, such as the cooperative Rabobank in the Netherlands and Turkey's Garanti Bank, and seeking new partnerships that can generate greater distribution opportunities for our products.
