Eureko's strategy
The 2008 crisis has had a serious effect on the financial sector itself and on perceptions among customers. Trust has disappeared, especially in mature markets, such as the Netherlands, where a clear shift in demand for greater transparency was already on-going. Controvercies relating to unit-linked policies had taken their toll. Concerns about the solidity of financial institutions, and their ability to meet commitments to customers in the longer term, are now the norm. The effect of impairments on our capital position and delays in achieving operational synergies has made us take a long, hard look at the quality of our operations.